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How to Create and Deliver Amazing Esports Events in 2024

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How to Create and Deliver Amazing Esports Events in 2024 Esports is a fast-growing and dynamic industry that has attracted a lot of attention and investment in recent years. However, it is also facing many challenges and uncertainties, especially in the wake of the pandemic. One of the key components of the esports ecosystem is the events sector, which provides entertainment, engagement, and exposure for the players, teams, fans, sponsors, and organizers. However, esports events also face various challenges and opportunities in the current and post-pandemic context, such as the impact of COVID-19, the increasing competition and saturation of the market, the changing preferences and expectations of the audience, and the innovation and adaptation of the events to the new reality. As an esports entrepreneur, I have a strong passion for esports and gaming, and I want to be part of a vibrant and supportive community. I also want to enjoy high-quality and memorable events that reflect the va...

HOW STREAMING HELPS GAMING & ESPORTS BUSINESSES SCALE

HOW STREAMING HELPS GAMING & ESPORTS BUSINESSES SCALE By Trent Knox: June 28th, 2021 @ 3:00 PM CST Statistics show that in 2020, Gaming was the fastest-growing segment of the entertainment industry in the world. Studies showed that young people are increasingly interested in pursuing careers in online media, such as YouTube, TikTok, Instagram, Twitch, and Snap. For those of you that are new to the industry, streaming is a popular term to describe live video broadcasting over an online content distribution network such as Facebook, YouTube, and Twitch. The performer(s), commonly known as the streamer(s), broadcast to a live audience who engage through listening, watching, and chatting. So why is streaming growing rapidly in popularity and being coveted as one of the most highly sought-after careers? The answer is simple, some of the top streamers online are pulling in million-dollar salaries year over year. THE CURRENT STATE OF STREAMING There are several different avenues to pursue...

Uplify: Next Gen Advertising for Gaming Marketers

 Uplify: Next Gen Advertising for Gaming Marketers The streaming and live-streaming market were projected to reach $70 billion by 2020, and gaming consumers spent on average $216.64 per year in 2018. It's no surprise that marketers are looking to capture the attention of gamers on livestreaming platforms.  As streaming becomes more mainstream, streaming platforms are helping push the marketing industry in a new direction. The next generation of advertising augmented in real-time for marketers to directly target their ideal consumers. The structure of livestreaming is built on the foundation of previously recorded video uploaded to the internet for on demand consumption. The term streaming can be often conflated amongst people trying to describe the difference between Video On Demand services like Netflix, HBO Max, and Disney+ and Real-Time Broadcasting over The Internet like Twitch, YouTube Live, and Facebook Live. Throughout this article, we will define our terms so as not to...